About Us

Who we are

Mrs Wordsmith is a team of artists, game designers, writers, data scientists, teachers, and researchers, all on a joint mission to teach every child in the world more epic words.

Children today are exposed to mind-blowing entertainment on a daily basis, and yet literacy has remained firmly rooted in the past, stuck in a cycle of outdated and uninspiring content. Until now, that is. We are bringing Hollywood-quality animation, state-of-the-art game design, data-driven curation, and research-backed pedagogy to word learning, to inspire a generation.

The world is made of epic words and epic words can change the world. This forms the basis of everything we do. We teach vocabulary sourced from global curriculum lists to make sure that kids learn the essentials, but we don’t stop there. Our words help foster modern values and prepare kids to flourish in the world today — socially, emotionally, and academically.

Our Mission

Mrs Wordsmith is a team of artists, game designers, writers, data scientists, teachers, and researchers. The company was founded in 2015 by Sofia Fenichell, a mother and writer with a simple vision: to create educational content that worked, and that her kids wanted to use. Schools weren’t keeping pace with entertainment and technology, and she was determined that language would not be left in the dust. Using Hollywood-quality animation and state-of-the-art game design, Mrs Wordsmith creates books, games, and apps to improve the reading and writing outcomes of kids aged 4 - 11, and to make word learning hilariously fun both at school and at home.

Our Credibility

We work with the world’s most influential childhood literacy experts to ensure that all of our products are backed by the latest and best research into reading development. Our advisors include the very people who designed the phonics curriculum in both the US and the UK, as well as leading teachers who bring a wealth of knowledge and insight into how this research can be applied in the real world. Our pedagogy focuses on gamification, visual learning, and spaced repetition to ensure that learning sticks, with word curation informed by cutting-edge data science.